November 11-12, 2010. NIMHANS Convention Centre, Bangalore, India

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 The last couple of decades have ushered in a digital age of Internet, massive computing power, high-speed data transmission, mobile communication, and more recently, the cloud, which binds it all together. The next decade will see most people access software applications online and share and access information through the use of remote server networks, rather than depending primarily on tools and information housed on their individual, personal computers. As technology advances and infrastructure increases, cloud computing will continue to change our world.

Cloud was part of the mix of the Business Technology Summit agenda since its inception in 2007, although only a few enterprises in India had then recognized the implications of this trend. Today as IT departments see the need to build a service oriented, cloud enabled enterprise as vital and critical to delivering business results, BT Summit is proud to have spotted the trend and to have built India's first ever conference for Cloud Computing under the umbrella of Business Technology Summit.

Across the two days of the 2010 edition of Business Technology Summt, experts talked about everything from considerations for designing apps for the cloud, preparing your data for the cloud, hidden lessons in cloud computing, using the cloud in your enterprise architecture, cloud seeding, multi-tenancy on the cloud, enterprise cloud testing to managing cloud risks. Attendees learned how to build scalable apps on Windows Azure, the power of virtual servers on demand with Amazon EC2, and found answers to taming the big elephants in the cloud room.

Organizations are looking for new ways to reconcile their on-premise systems with the cloud, as the Software-as-a-Service paradigm takes off. At the power packed panel on Day 2, the panelists debated and discussed if SOA is the perfect recipe. At the end of the discussion delegates had new insights on why and how SOA's time has finally arrived, fresh ideas for how to make it a part of their company's strategy, how SOA enables atmospheric integration, what constitutes the ingredients for a robust SOA, how SOA allows an end-to-end integration platform, right down to the mainframe.

The 2010 summit featured several first time rock star experts, including Dr. Richard Mark Soley (CEO, Object Management Group) and Marlin Pohlman (Global Research Strategist, Cloud Security Alliance) who opened up their wisdom on topics of key relevance to software quality and security. Dr. Christopher Harding (Leader of SOA Working Group, The Open Group) was back this year with his insights on monitoring and mitigating the effects of Cloud risks. Rohit Bharadwaj addressed several key topics of relevance within SOA and Cloud. With over 50+ sessions and several stellar keynotes, the two days of the summit was packed to make attendees' experience at the summit worthwhile.

Download all the available BT Summit 2010 presentation decks. Look up the picture gallery to view the moments, the wins, and the rapt attention. The feedback captures the brickbats and bouquets BTS 2010 received from stakeholders.

BT Summit Video Archive

In its third year, Business Technology Summit has established itself as the numero uno conference for the community, with world-class experts articulating the very best of what business technologies have to offer. Over 4,500 qualified and serious attendees have benefitted from assimilating the BT Summit content. Below, we have provided a taste of the sessions at the summit through videos from our archive. This section will be updated as more videos become available.

Best Practices for Enterprise SOA Deployment

Bob Marcus, the leader for SOA and Distributed Virtualization standards at the Network Centric Operation Industry Consortium, discusses requirements and best practices for enterprise SOA Deployment. The session is based on Bob's experience working with large enterprises such as General Motors and Boeing. It also includes recommendations from a session on 'SOA Deployment: Industry Best Practices' Bob has organized for several US government agencies. >>read more

Designing Reusable Service Interfaces

One of the challenges of SOA is the development of services that are reusable, which can participate in several different processes and orchestrations. Designing and implementing reusable services is a much harder task than implementing services for single use. Matjaz Juric discusses best practices for designing reusable service interfaces, possibilities provided by WSDL, and the versioning issue that becomes crucial when changing or modifying services to make them more reusable. >>read more

Doing More With Less In the Downturn - Interview with Embarcadero's Philip Rathle

Having affordable access to the right tools at the right time has never been more important, especially with today's intense scrutiny on budgets and expectations to do more with less. In this interview, Philip Rathle, Director of Product Management at Embarcadero All Access, discussed recession storming and demystifies the changing IT environment and its impact on global business. >>read more

Business Transformation vs. SOA Transformation - Can I do Both?

Corporations are transforming their business models in an attempt to increase revenue, operational efficiency and global competition by designing innovative business models and processes to be disruptive in their market space. Manoj Saxena, VP at IBM Software Solutions Group, says business leaders are looking for IT to provide and support the disruptive business models. However, the majority of IT's budget and resources are spent in maintenance, leaving little time and resources for IT to be innovative and meet business demands. Additionally IT corporations that adopt SOA in an adhoc fashion achieve only limited maturity in the technology. The key to aligning IT objectives with business objectives is a structured approach. >>read more

Brian Behlendorf on Open Source, Subversion, the rise of Globalization and Carbon Offsets

Brian Behlendorf is the Founding Member of ASF and Apache HTTPD and the Founder of Collabnet. In a free-wheeling interview he talks about the concept of an open source company in today's world, the indirect economic value being created by open source projects, the commercial drivers behind open source projects, the intense sharing culture promoted by social networking and collaboration tools, and his green responsibilities and how he carbon offsets his travel. Brian also discusses how application development needs to change to meet the needs of an increasingly globalized world, benefits of a virtualized infrastructure management system, factors that will hinder adoption of Subversion 1.5 and how Subversion stacks up against the competition. >>read more

Software + Services: Fundamental Shifts in Platform Computing

Multiple models for monetization are fundamentally shifting the software industry and business models. Traditionally software companies made monies only in licensing and now there are three additional models to monetize. Srikanth Karnakota says software licensing is going to continue to exist and grow. Online advertising will grow. Online transactions and subscriptions will grow. But perhaps, most importantly, the amount of value delivered by humans providing customization services, application development services, management services, hosting services, will also continue to grow, and they will need a software plus service user interface and computing model. >>read more

State of the Union - SOA Standards

The author of the seminal book "Great Global Grid: Emerging Technology Strategies" discusses the status of SOA-related standards and their applicability. This has been an active area over the last few years with multiple standards being developed and supported by different organizations. However there are still concerns about the complexity and maturity of SOA standards. The content is based on Bob Marcus' recommendations for government agencies in the US and Asia. It also includes information from an "Emerging Standards for SOA" session he organized bringing together leading standards groups. >>read more

Is TelePresence the Green Product of the Century? Jeanne Lim Explains

Companies are fast realizing that being clean and green is good for business. Turning green is not cheap, however, and customers often do not want to pay extra for green technology. Tandberg's Jeanne Lim explains how video conferencing is green, if TelePresence is indeed the green product of the century, and how the total cost of ownership of green IT implementations justifies a larger initial investment in exchange for savings down the road. Jeanne also explains how video conferencing makes healthcare and educational facilities more accessible in developing countries like India. >>read more

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