Corporations are transforming their business models in an attempt to increase revenue, operational efficiency and global competition by designing innovative business models and processes to be disruptive in their market space. In this keynote, recorded at Saltmarch Media's Business Technology Summit 2008, the Vice President of IBM's Global Solutions and Assets division says business leaders are looking for IT to provide and support the disruptive business models. However, the majority of IT's budget and resources are spent in maintenance leaving little time and resources for IT to be innovative and meet the business demands. In addition, many IT Corporations have adopted SOA in adhoc fashion and achieved some maturity in the technology. The key to aligning the IT objectives with the business objectives is a structured approach. Come hear about new ways to develop the required capabilities and prioritize the initiatives to create a Business and SOA transformation roadmap.

We are at the cusp of a big industry change. The way software is delivered and monetized is undergoing a fundamental shift. The multiple models for monetization are fundamentally shifting the software industry and business models. Traditionally software companies have made monies only in Licensing and now there are three additional models to monetize. In this talk recorded at Saltmarch Media's Business Technology Summit 2008, Srikanth Karnakota says software licensing is going to continue to exist and grow. Online advertising will grow. Online transactions and subscriptions will grow. But perhaps most importantly for a number of our partners, the amount of value that will be delivered by humans providing customization services, application development services, management services, hosting services, will also continue to grow, and so we see a big opportunity for our partners as we make this transformation to Windows and Windows Live and the new software plus service user interface and computing model.

The author of the seminal book "Great Global Grid: Emerging Technology Strategies" discusses the current status of SOA-related standards and their applicability in this talk recorded at Saltmarch Media's Business Technology Summit 2008. This has been an active area over the last few years with multiple standards being developed and supported by different organizations. However there are still concerns about the complexity and maturity of SOA standards. The content will be based on Bob's recommendations for government agencies in the US and Asia. It will also include information from an "Emerging Standards for SOA" Session that Bob organized bringing together leading standards groups.