Software + Services: Fundamental Shifts in Platform Computing
We are at the cusp of a big industry change. The way software is delivered and monetized is undergoing a fundamental shift. The multiple models for monetization are fundamentally shifting the software industry and business models. Traditionally software companies have made monies only in Licensing and now there are three additional models to monetize. In this talk recorded at Saltmarch Media's Business Technology Summit 2008
, Srikanth Karnakota says software licensing is going to continue to exist and grow. Online advertising will grow. Online transactions and subscriptions will grow. But perhaps most importantly for a number of our partners, the amount of value that will be delivered by humans providing customization services, application development services, management services, hosting services, will also continue to grow, and so we see a big opportunity for our partners as we make this transformation to Windows and Windows Live and the new software plus service user interface and computing model.